Success Stories

Moments we'll never forget

past unforgettable moments

The Sport and Culture team at Explore Edmonton works hard to make sure every event that comes to our city leaves an impression and a legacy. Here are just a few of the unforgettable past events we had the pleasure of hosting.

2024 Red Bull Soapbox Race

In June 2024, Explore Edmonton's Sport & Culture team had the pleasure of hosting the iconic Red Bull Soapbox Race. The event had brought together Edmontonians, Albertans, and Canadians alike for a day of high-energy competition and creative engineering. With over 30,000 spectators in attendance, the event left a lasting impact on our city, generating a total economic impact of $7.7 million.