Success Stories
2024 Recap—Sport & Culture Year in Review
Looking back on 2024, Explore Edmonton's Sport & Culture team is proud to celebrate a year of achievements. From hosting world-class events to driving significant economic impact, 2024 showcased Edmonton’s role as a vibrant destination for sport and culture events.
This year, our Sport & Culture team hosted 44 events, welcoming tens of thousands of spectators and participants and generating $179.9 million in total economic impact as of October 31, 2024. Edmonton also climbed to 35th on Burson’s Global Ranking of Sports Cities, which reflects our city's growing reputation on the world stage.
Some of our major event highlights included hosting the WNBA Canada Game, CCMA Awards, UIAA Ice Climbing World Championships, Volleyball Canada Youth National Championships, FIBA 3x3 World Tour & Women’s Series, and Red Bull Soapbox Race. These exciting events not only created unforgettable memories for those in attendance but also boosted local businesses and fostered community pride.
Our Sport & Culture team continued to champion diversity and inclusion, amplifying women's sport and parasport at industry events, such as Host Cities, SportAccord, espnW Summit, and IF Forum. As we move into 2025, our Sport & Culture team is excited to build on this momentum and continue to strengthen Edmonton's reputation as a premier destination for major sport and culture events.
Thank you to all our partners, especially the City of Edmonton, who helped make 2024 a success!
2024 Red Bull Soapbox Race
In June 2024, Explore Edmonton's Sport & Culture team had the pleasure of hosting the iconic Red Bull Soapbox Race. The event had brought together Edmontonians, Albertans, and Canadians alike for a day of high-energy competition and creative engineering. With over 30,000 spectators in attendance, the event left a lasting impact on our city, generating a total economic impact of $7.7 million.
