Destination Development

Developing authentic Edmonton experiences

Edmonton is full of creative makers eager to share their experiences with the world. Being the youngest capital city in Canada means that our locals aren’t afraid to take a risk.

We work closely with local businesses, ground operators, attractions, experience providers and festivals to help them develop products and experiences that are authentic to Edmonton.

Our team will help these stakeholders to grow their businesses into an export-ready product that is ready to sell internationally within our priority markets (China, Germany, the Netherlands, the United Kingdom and the United States).

Development Priorities

While we are always looking for new experiences in Edmonton, we focus on developing River Valley, Winter, Culinary, Indigenous and Dark Sky/Aurora experiences.

Marketplace Development Program

Business Consultations

Have a great idea but aren’t sure what the next step is? We can help you understand the tourism industry and the partners involved that can help bring your idea to life.

Experience Development

We will help develop your experiences so that you'll have the best chance at success with our visitors.

Experience Pilots

We will bring our team out for a test run of your experience and provide feedback specific to our international visitors. If available, we may gather digital assets for future marketing use.

Training Opportunities

Throughout the year, we host complimentary workshops to help you develop your skills as a tourism business. Stay tuned to our industry events calendar for upcoming workshops!