Destination Development & Strategy

Developing authentic Edmonton experiences

Our team helps showcase the amazing tourism experiences Edmonton has to offer to visitors. We work closely with local businesses, ground operators, attractions, experience providers and festivals to help them develop products and experiences that are authentic to Edmonton. Whether you have a new idea, are interested in expanding your current business into the tourism industry or are already an established tourism business, we’re here to help.


In the Fall of 2020, Explore Edmonton embarked on a process to develop our city’s first Destination Development Strategy, a 10-year framework aimed at providing a common vision for growth and investment with tourism industry partners.

How can we help you?

Development Priorities

While we are always looking for new experiences in Edmonton, we focus on developing River Valley, Winter, Culinary, Indigenous and Dark Sky/Aurora experiences.

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