Cookie Policy

Edmonton Economic Development Corporation (“EEDC”, “we”, “us” or “our”) respects your privacy and, in addition to this Cookie Policy, we encourage you to read our Privacy Policy.

Use of Cookies

EEDC uses cookies and other online tracking devices, such as web beacons, on this website. A cookie is a small text file that is placed onto your computer or other electronic device and enables the website to recognize repeat users, facilitate the user’s ongoing access to and use of the website, and allows the website to track usage behaviour and compile aggregate data to facilitate content optimization.

The information we obtain from using cookies will not typically contain your personal data. Although we may obtain information about your computer or other electronic device, such as your IP address, your browser and/or other internet log information, we store this data in aggregate form. Data stored in aggregate form does not identify you personally. In certain circumstances, we may collect personal information about you, but such information is only stored in identifiable form when you have provided the information voluntarily (e.g. if you contact us directly, sign up for our newsletter or enter into one of our contests).

Consent

By clicking “Agree and Continue” on the cookie statement on our homepage, you are agreeing to our use of cookies for the purposes described in this Cookie Policy. You may withdraw consent at any time by following the steps under “How to Turn off Cookies” below.

Description of Cookies

The following table provides additional information about which cookies we use and for what purposes:

Provider Cookie Legal Basis and Purpose for Processing Cookie Expiry
Google Google AnalyticsThe ga.js JavaScript library sets the following first-party cookies: _ga, _gid, _gat, AMP_TOKEN, _gac, _utma, _utmt, _utmb, _utmc, utmz, _utmv. Legal Basis: Legitimate interests Purpose: Google Analytics provides EEDC with information about the user interactions on the website to help EEDC: 1. Keep the website updated and relevant; 2. Develop EEDC’s business; 3. Inform EEDC’s marketing and campaigning strategies; 4. Improve the user experience. Specific actions that are being tracked via GTM: • Pageviews • Social Outbound Clicks • Form submissions for Join Our Site, Newsletter, Economic Impact Calculator • Outbound clicks for Utrip planning tool • Outbound clicks to external sites • Book Now buttons Reference Google’s Cookie Usage policy for the full scope. https://developers.google.com/analytics/devguides/collection/analyticsjs/cookie-usage By default _ga cookie expires after 2 years from the date it was last refreshed. (Sept. 27, 2020)
Google Google Adwords Remarketing Legal Basis: Consent Purpose: Google Adwords Remarketing is implemented on all pages to target users with relevant ads and to improve audience analysis. The Google Adwords Remarketing pixel was created on October 25, 2018. By default any ga_cookie expires 2 years from the date it was last refreshed.
Facebook Facebook Pixel Legal Basis: Consent Purpose: Facebook Pixel is implemented on all pages to target users with relevant Facebook products. The cookie is used to gather information about your use of other websites and apps, whether or not you are registered or logged in. We also use this information for audience analysis. By default any Facebook Pixel expires 2 years from the date it was last refreshed. The Facebook pixel was created on July 1, 2018.
Siteimprove Siteimprove Analytics Pixel Legal Basis: Legitimate interests Purpose: Siteimprove provides EEDC with information about the performance of the website to help EEDC: 1. Keep the website updated and relevant; 2. Develop EEDC’s business; 3. Inform EEDC’s marketing and campaigning strategies; 4. Improve the user experience. 5. Monitor website performance. By default the Siteimprove Analytics Pixel expires upon the termination of Siteimprove's services to EEDC.
Adara Adara Analytics Pixel Adara collects information about users of our website in order to provide interest-based advertising (on our Services and elsewhere, including across browsers and devices, also known as cross-device linking) and user analytic data. This may include anonymized information about you, such as travel destinations that you search for while accessing Adara pixeled websites. This information could be collected via cookie identifier, mobile device identifier, hashed CRM identifier, passenger number record or general location data. Adara may use the information they collect on our website to make predictions about your interests, demographic information or travel bookings for analytic purpose or in order to provide you ads (from us and other companies) across the internet (for example, travel products and services that are available at a destination you searched for online). You may opt out of Adara Tracking here: https://adara.com/opt-out/ Data relevant to EEDC expires after 90 days For online mobile identifiers that remain active indefinitely for the use of the device, Adara dissociates the data after the period of two years from the last encounter with the end user.

How to Turn off Cookies

You may withdraw your consent to storage of cookies at any time by changing your cookie settings.

Please be aware that disabling cookies may affect the website’s functionality.