Partner Resource Hub

Welcome to Explore Edmonton's Partner Resource Hub

Welcome to our Explore Edmonton tourism partners' resource hub, where you'll find a curated list of industry educational references. Our team has handpicked the most pertinent resources to bolster your business, whether you seek guidance in marketing, destination stewardship, sustainability, research and development and more. This page will be updated on a bi-monthly basis to ensure that the newest resources are available.

Our resources encompass a variety of formats, including video recordings, articles, potential funding or business support references and training courses. We invite our valued partners to empower your business with these valuable tools.

Marketing Resources


Our multi-award-winning team inspires travelers to explore Edmonton through out-of-the-box content, stunning visuals and compelling stories. As part of our year-round marketing strategy, we work in partnership with industry leaders to promote attractions, experiences, festivals, major events, and one of the country’s hottest culinary scenes.

We shine a spotlight on Edmonton through digital and social marketing, as well as experiential campaigns, connecting visitors to the best authentic Edmonton experiences.

Sustainability & Regenerative Resources

Our mission at Explore Edmonton is to make sustainability a part of every event planning conversation. Every action around sustainability, big or small, is a step in the right direction and helps our dedicated Sustainability Team push the envelope on what is possible and build a stronger foundation for the future of sustainable events. Regenerative events are top of mind for business event planners as organizations recognize the need to meet sustainability and leave host destinations better than they were found.

Equity, Diversity, Inclusion (EDI) Resources

At Explore Edmonton, we expect that everyone should be able to feel safe and included in their interactions with others, whether that is at an event, in their working environment, or in our city. We are committed to doing our part in ensuring we entrench and foster EDI in our organizational culture and by supporting our stakeholders in their EDI efforts.

Research Resources

Our world is constantly changing, and so is the tourism industry. Our research team recognizes that for Edmonton to drive tourism year-round, there must be an ongoing commitment to understanding our key markets. The Research Team consists of a small group responsible for finding and analyzing valuable information that will positively impact Edmonton’s visitor economy.

As a stakeholder in Edmonton’s Tourism industry, our research helps you gain a better understanding of Edmonton’s local tourism market. By gaining a more in-depth understanding of visitor preferences, stakeholders can pivot their outlook on areas such as business priorities, services offered, and more.

Travel Trade Resources

Travel Trade are your ambassadors for Edmonton. As the gateway to the northern Rocky Mountains and Canada’s north, Travel Trade works closely with Edmonton International Airport to support direct air access. We also work to promote Edmonton and our tourism products and experiences to global tour operators and travel agents in core and emerging markets, by leading familiarization (FAM) tours and attending international sales missions and marketplaces. When local experience providers, attractions and hotels are export-ready, we work with them to showcase their offerings to our global markets.

Destination & Experience Development Resources

Our team helps showcase our vibrant city and the amazing tourism experiences Edmonton has to offer to visitors. We work closely with local businesses, ground operators, attractions, experience providers and festivals to help them develop tourism products and experiences that are authentic to Edmonton. Whether you have a new idea, are interested in expanding your current business into the tourism industry or are already an established tourism business, we’re here to help you enhance or develop your tourism offerings.

Event Development Resources

When you choose to bring your event to Edmonton, not only do we work alongside you to maximize your event’s potential, but our designated Event Development team is here to amplify and enhance your event experience which takes the event from good to outstanding.

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