2025 WRLA Showcase
We are thrilled to welcome the WRLA Building & Lumber Showcase to Edmonton in January 2025! The event, held at the Edmonton EXPO Centre, will provide retailers with the opportunity to network, connect, and learn from top experts in service provision, distribution, and manufacturing.
When the show floor closes, your adventure in Edmonton is just beginning. Step into a winter wonderland with outdoor patios, deep freezer races, and breathtaking views of the Northern Lights in Canada’s northernmost metropolis. Whether it's 30 degrees above or below, there is no shortage of things to do in Edmonton.
Welcome to Edmonton!
Edmonton, located in Treaty 6 Territory, is a place for thrill-seekers, adventurous foodies, and so much more. Edmonton is your home away from home filled with world-class restaurants, a thriving arts & culture scene, outdoor adventures in the heart of the city, and more festivals than weeks in a year.
Accommodations
Have you ever wanted to stay in a 100-year-old castle? How about a modern boutique inn, or jazz-age hotel within a living history museum? Edmonton's got that and everything in between. Find the perfect place to lay your head after a long day of exploring. To sweeten the deal, Edmonton's Best Hotels rewards you.
- Stay one night and receive $50
- Stay two nights and receive $150
- Stay three nights and receive $225
Edmonton EXPO Centre
Host to the WRLA conference in 2025, the Edmonton EXPO Centre is no stranger to hosting iconic events. Home to KDays and Edmonton Stingers basketball games, it also serves as a backdrop for trade shows, vintage markets, graduations and so much more. The Edmonton EXPO Centre is complete with a food court that offers a wide range of lunch options like Ukrainian food, and other quick-casual classics like pizza, burgers, and grab-and-go snacks.
What's on in Edmonton?
Explore Attractions and Experiences
Discover world-famous attractions, including West Edmonton Mall—an indoor mall spanning the equivalent of 48 city blocks—that has something to entertain the whole family for days on end. Head over to the Art Gallery of Alberta, the province's oldest cultural institution that celebrated its 100th birthday in 2024! You can't miss the ICE District, Edmonton's hub for sports and entertainment (not to mention the phenomenal bars, restaurants and cafes, that exist here) and home to the Edmonton Oilers! Take a stroll through Whyte Avenue, which features one-of-a-kind art galleries, music and record shops, trendy restaurants, and a stellar nightlife scene.
Outdoor Adventure
Edmonton is home to the North Saskatchewan River Valley, the largest urban parkland in Canada. Boasting over 160km of trails to explore, the North Saskatchewan River Valley is 22 times the size of New York's Central Park! If you’re lucky, you may spot some furry or feathered friends like squirrels, birds, beavers, and even deer, that call our river valley home. For a day on the slopes without having to leave the city, check out Snow Valley or Rabbit Hill located on the South side, and Edmonton Ski Club, situated in the heart of downtown. Try something new and snowshoe your way through the breathtaking snow-coated river valley or slip on some ice skates at one of Edmonton's many outdoor rinks!
Indigenous Experiences
Immerse yourself in the rich Indigenous experiences that Edmonton has to offer, showcasing local Indigenous writers, artists, chefs, and business owners. Explore a wide range of ground-breaking experiences, such as savouring delicious Indigenous cuisine at the locally loved Bernadette's, discovering Indigenous stories through geological wonders with Talking Rock Tours, or visiting the world-class Indigenous Peoples Experience at Fort Edmonton Park.
Find an Indigenous experience that speaks to you here.
Feeling Festive?
Here, every season is festival season, and winter is no exception! Wander through Edmonton's illuminated Mill Creek Ravine & French Quarter for Flying Canoë Volant, a festival inspired by French Canadian, First Nations & Métis traditions. Experience winter panache, food, art, culture and fun—including races in actual deep freezers at Deep Freeze: A Byzantine Winter Festival.
WHERE TO STAY
Customize a home base that matches the adventure you're seeking. Whether you're in search of downtown excitement or craving the convenience of staying by West Edmonton Mall, there's something for everyone. Each neighbourhood has a unique feel. Immerse yourself in Edmonton's history by roaming through the Garneau neighbourhood, popping into the Old Strathcona Farmers' Market (open Saturdays), exploring the river valley, and the other amazing districts the city has to offer.
Discover the city
