The Value of the Visitor Economy

From bricks-and-mortar stores to transportation services to activity centres, each rely on the tourism industry to draw visitors to our city who will, in turn, contribute to Edmonton's prosperity. More visitors means more dollars going into our local businesses. Not only does the visitor economy create jobs and generate revenue, but it also drives awareness to our amazing city, in turn inspiring people to make it their home.


In partnership with the City of Edmonton, our stakeholders, community partners, and businesses that depend on revenues from the tourism industry, Explore Edmonton works to increase the impact of tourism in our city.

Did You Know

Tourism Master Plan