The Value of the Visitor Economy

We know the ways that travel can impact each of our lives, discovering new places, experiencing new cultures, learning and growing. There is a transformative power to travel, and it matters deeply to many of us.

But did you know that tourism plays a huge role right here at home too?

From bricks-and-mortar stores to transportation services to activity centres, each rely on the tourism industry to draw visitors to our city who will, in turn, contribute to Edmonton's prosperity. More visitors means more dollars going into our local businesses. Not only does the visitor economy create jobs and generate revenue, but it also drives awareness to our amazing city, in turn inspiring people to make it their home.

In partnership with the City of Edmonton, our stakeholders, community partners, and businesses that depend on revenues from the tourism industry, Explore Edmonton works to increase the impact of tourism in our city.

Did You Know

Edmonton needs the people in tourism and their businesses to help us build back better than ever. And Edmontonians can have a huge impact just by doing three simple things:

1. Tell your friends and family to come for a visit and see how incredible Edmonton is for themselves.

2. Like and share social media posts from your favourite local spots – restaurants, shops, performance venues, the river valley.

3. Go out and have fun! Hit a patio, buy tickets to a festival, or do a Segway tour of the river valley. This will support the local things we love so they’re here to welcome the world back.

The vibrancy of our community and the economic recovery of our city depend on tourism. The time to rebuild the tourism and hospitality industry is now. Continuing to welcome visitors back to Edmonton, safely, will boost our economy and accelerate our journey to recovery.

Tourism Master Plan