In the Fall of 2020, Explore Edmonton convened a steering committee of key partners across the tourism industry in our city to develop Edmonton’s first integrated Tourism Master Plan. This 10-year framework is aimed at providing a common vision for growth and investment with tourism industry partners.
The now completed strategy will help guide Explore Edmonton’s experience development initiatives and enable the development of compelling tourist experiences that match visitor expectations and position Edmonton as a year-round destination of choice.
Not only does the visitor economy create jobs and generate revenue, it also drives awareness to our amazing city, and in turn, contributes to our city’s local economic vibrancy, future and quality of life.
To learn more about the Tourism Master Plan please click below: