2021-2023 Strategic Road Map

As interim CEO of the organization, I am proud to present Explore Edmonton Corporation’s inaugural multi-year Strategic Road Map. This Road Map sets the foundation to face our current challenges, create future opportunities and grow the economic impact of Edmonton’s visitor economy by driving real measurable results.


Explore Edmonton's Strategic Road Map determines our highest priorities for the next few years and works in tandem with our 2021 business plan. In our business plan, you will find the short-term key actions that will be driven by each business unit to achieve the results in our results map.


When the visitor economy grows, so does Edmonton!


Maggie Davison
Interim CEO, Explore Edmonton


Our Strategy

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