Tourism Week 2025
Celebrating Tourism in Canada
Let’s celebrate Tourism Week 2025!
This initiative, led nationally by the Tourism Industry Association of Canada (TIAC) and provincially by the Tourism Industry Association of Alberta (TIAA), is seen as a time to celebrate the industry's incredible contributions to the lives and the livelihoods of the people in our local communities.
We know the ways that travel can impact each of our lives, discovering new places, experiencing new cultures, learning and growing. There is a transformative power to travel, and it matters deeply to many of us.
Not only does the tourism industry strengthen our economy, but it also helps enrich the quality of life for residents. Tourism helps to sustain experiences in our community, such as museums and festivals, that make life richer for those of us who live here.
The significance of tourism transcends mere economic measures. Its profound impact weaves through the cultural tapestry of Canada, reflecting the diverse ideals, people, and communities that form the heart of this nation.
This year’s event takes place April 7-11, 2025, and the theme was chosen to recognize the fundamental economic and sociocultural importance of the sector in communities from coast to coast to coast - CANADA: Powered by Tourism!
Events
Tourism Week Proclamation
Monday, April 7, 2025
Edmonton City Hall
9:00 - 10:00 AM
Join us as we officially kick off Tourism Week 2025 with a special proclamation at Edmonton City Hall! This event recognizes the vital role tourism plays in driving our city’s economy, creating jobs, and enhancing the vibrancy of our communities.
Plus, the Edmonton Chamber of Commerce and Explore Edmonton will be unveiling a fun new initiative to celebrate small businesses and encourage Edmontonians to explore more of our amazing city.
Be part of the conversation as we celebrate Edmonton’s visitor economy alongside industry leaders, elected officials, and key stakeholders. This is a fantastic opportunity to show your support for the businesses and organizations that make Edmonton a must-visit destination. Let’s champion the power of tourism and highlight the incredible impact it has on our city.
Register for the Tourism Week Proclamation Event.
Tourism Week Townhall
Friday, April 11, 2025
9:00 AM - 1:00 PM
Edmonton Convention Centre
The 2025 Edmonton Tourism Town Hall brings together tourism stakeholders to share insights, tackle challenges, and drive advocacy. Join us for engaging discussions featuring a State of the Industry report from TIAA, Indigenous Tourism Alberta, and Travel Alberta, and walk away with actionable takeaways and a shared commitment to sustainable growth.
Register for the Tourism Week Townhall
Explore Edmonton's 2024 Annual Report Webinar
Tuesday, April 22nd, 2025
Zoom, virtual
Join us for an insightful session where we'll highlight 2024 wins for the visitor economy in Edmonton. Edmonton is a city brimming with a rich tapestry of artists, sports legends, entrepreneurs, and industry leaders. Beyond that, Edmonton is a city characterized by the kindness, warmth, and hospitality of its people.
At Explore Edmonton, we are honoured to spotlight the vibrancy of our community, our diverse culture, and our outstanding facilities, all nestled within the beauty of Edmonton, and we’re excited to celebrate some of the wins for our community with you.
Tourism Week Toolkit
Looking to celebrate Tourism Week online? Check out our comprehensive tool kit that includes key messages, sample social media posts, and more general information about the events during the week.
Did You Know?
- Tourism is a major economic driver in our city. It supports Edmonton’s economic growth, provides new opportunities for diversification and, in the spirit of reconciliation, offers pathways for Indigenous Peoples to share their heritage, stories and wisdom with Albertans and the world.
- Edmonton was named one of the top 10 Lonely Planet Best in Travel 2025 Cities. Fringe Festival, Old Strathcona, Royal Alberta Museum, and more local spots were all mentioned in the article.
- Edmonton is home to the second largest urban Indigenous population in Canada. There are over 87 Indigenous tourism experiences in the Edmonton region and so many talented and creative Indigenous peoples and communities who are willing to share their culture with us and with the world as we walk together towards reconciliation.
- Supporting Tourism = Supporting Local: With over 90% of businesses in the tourism and hospitality sector being small and medium-sized enterprises (SMEs), supporting tourism means supporting local businesses, local jobs, and local people.
- Edmonton has it all:
- a stunning River Valley packed with green spaces and endless outdoor adventures,
- a food scene that’s nationally recognized—three local restaurants, Bernadette’s, Little Wolf, and Bar Henry, made Air Canada’s Best Restaurants list in 2024,
- a one-of-a-kind Arts District where major cultural gems like the Art Gallery of Alberta, Winspear, Citadel, and the Royal Alberta Museum are all within an eight-block radius.
