Programs & Services
What We Do
At Explore Edmonton, we work in collaboration with tourism industry partners to showcase Alberta's capital city to the world. Edmonton’s hotels, attractions and businesses that depend on tourism for their success are looking for solutions to drive more visits, longer stays and increased tourism spending. We are here and ready to provide those solutions.
By offering a variety of programs and services, we want to help our industry partners to thrive and prosper. Have an idea for a tourism business, but unsure where to start? We can help. Need insights on how to best leverage your social media and create Instagram-worthy content? Give us a shout. Looking to host your next event or convention in Edmonton? You've got it.
Meet our teams: Destination Development, Edmonton Events, Marketing, Media, Meetings & Conventions, Communications, Travel Trade, Community Initiatives, and Venues.
Our teams
Destination Development
We work closely with local tourism businesses to help them develop products and experiences that are authentic to Edmonton. Our team specializes in Indigenous tourism development, business consultations, experience development, including pilots and the Marketplace Development Program, and training opportunities.
Global Marketing
Our multi-award-winning team shines a spotlight on Edmonton's attractions, experiences, festivals, events and culinary scene through digital and social marketing campaigns. If you'd like to get listed on our website or work together to promote your product or experience - we are here to help.
Business Events
We drive room night opportunities and qualified leads for Edmonton Destination Marketing Hotels (EDMH) and the city’s premier venues: Edmonton Convention Centre and Edmonton EXPO Centre. We research, prospect and bid on meetings and conferences that are the best fit for Edmonton’s economic sectors, highlighting our local knowledge expertise. As part of the sales process, we offer a comprehensive suite of conference services including connections to resources and venues across the city.
Strategic Communications & Partnerships
Our team brings to light stories that highlight and elevate our organization, business units, staff and outcomes. It connects Explore Edmonton with its community and strategic partner groups and with the public, advocating for the organization and the visitor economy. We develop and execute strategies and initiatives that enhance the organization’s reputation and fosters positive, productive relationships. We are responsible for strategic communications, government & Shareholder relations, and strategic partnerships and community relations.
Travel Trade
We sell Edmonton and its experiences to global tour operators in key and emerging markets, by leading familiarization tours and attending international sales missions and marketplaces. When local experience providers, attractions and hotels are export-ready, we work with them to showcase their offerings to our global markets. We also work closely with Edmonton International Airport to develop and support direct air access.
Community Initiatives & Agriculture
With a mandate to support the Community Initiatives & Agriculture portfolio, Explore Edmonton is responsible for producing K-Days, Farmfair International, the Edmonton Pro Rodeo as well as stewarding urban agriculture within the Edmonton Urban Farm. With our expanded focus, Explore Edmonton looks forward to reimagining these events and gathering places to drive more community and stakeholder value than ever before.
Venue Management
Welcoming more than 1.8 million guests every year, the Edmonton Convention Centre and Edmonton EXPO Centre work towards the shared vision of being among North America’s top performing venues. Together, our venues drive positive social, economic and environmental impact in our community and host some of the largest trade shows, conventions, sporting events and social gatherings from across North America.
