This page contains information for our stakeholders and business partners. For traveller and visitor information related to COVID-19, please click here.

To find out how you can support local Edmonton businesses while staying home, check out our latest articles. Let us know what your business has in the works by emailing us.


Travel Alberta: Using Google Analytics to Enhance Marketing Effectiveness

Thursday, December 3 from 10:00 - 11:00 a.m
: Learn how to use the basic features of Google Analytics to assess the impact of your marketing on website performance. Clayton Mitchell of Cardinal Path, a leader in marketing analytics, covers topics to improve your marketing performance, including how to navigate Google Analytics menus, relevant reports for analyzing marketing attribution, and commonly used marketing metrics. Click here to register.

Travel Alberta: Destination Think: Reimagining Tourism for a Post-COVID-19 World

Thursday, December 10 from 10:00 - 11:00 a.m
: Will 2021 be the year tourism is re-envisioned? What trends are here or on the horizon? William Bakker, Chief Strategist with Destination Think, a globally recognized leader in destination marketing, joins Connections LIVE to talk about market trends, focusing on the tourism landscape pre- and post-pandemic. He will share examples and insights into organizations that are reimagining their destinations to rebuild with both the economy and the environment in mind. Click here to register.

Click on the links below to see past webinars:

Latest News

  • Tuesday, November 24: the Government of Alberta introduced new mandatory measures to halt the spread of COVID-19.
  • Edmonton extends the mandatory mask bylaw until December 2021.
  • On Thursday, November 12, the Government of Alberta announced new targeted health measures:
    • No social gatherings inside your home or outside of your community
    • 15-person limit on family & social gatherings
    • Limit of 3 cohorts, plus child care
    • Mask use encouraged in all indoor workplaces
    • Employers in office settings to reduce employees in the workplace at one time
    • Restaurants/pubs stop liquor sales by 10pm, close by 11pm (until Nov 27)
    • Ban on indoor group fitness classes & team sports (until Nov 13-27)
    • Ban on group singing, dancing & performing activities (Nov 13-27)
    • 50-person limit on wedding and funeral services (indoor & outdoor)
    • Faith-based gatherings limited to 1/3 capacity
  • The government launched a new financial support program for Canadians who have missed work due to the COVID-19 pandemic. You can now apply for the Canada Recovery Benefit through your CRA account.
  • The Government of Canada announced additional relief measures:
    • Canada Emergency Wage Subsidy (CEWS) program will continue until June 2021, remaining at current subsidy rate of up to 65% of eligible wages until December 19, 2020.
    • Canada Emergency Rent Subsidy (CERS) program will provide rent support to businesses and other organizations directly, not through landlords, through to June 2021. Eligible businesses will be able to claim up to 65% of rent or mortgage interest payments for the hardest hit businesses with a revenue decline of greater than 70%.
    • Top Up Emergency Rent Subsidy - a top-up of 25% for organizations that have been shut-down by a mandatory public health order, which is in addition to the 65% subsidy.
    • Canada Emergency Business Account (CEBA) for businesses and not-for-profit organizations that have been significantly impacted and are eligible for a CEBA loan to access an interest free loan of up to $20K, with half of this amount deemed forgivable if repaid by December 31, 2022.
  • The City of Edmonton is making masks mandatory inside all public indoor spaces starting August 1.
  • The Alberta's Recovery Plan is a $10B plan to rebuild the economy that would create 50,000 jobs across the province.
  • The Government of Alberta launched the Small and Medium Enterprise Relaunch Grant to help businesses recover. Eligible job creators can apply for up to $5,000 through this program.
  • Stage 2 of the Alberta Relaunch Strategy started on June 12.
  • WD announced $3.45 million to bolster recovery efforts for Western Canada’s tourism industry.
  • The City of Edmonton launched an Economic Recovery Program to help local businesses.
  • The federal government launched the Regional Relief and Recovery Fund to support affected businesses and communities.
  • Travel Alberta launched an Alberta at Home program through their ATIS system. Alberta at Home is a way for tourism businesses to promote virtual offers and events that people can experience from home or purchase online to experience later.

Resources & funding support for businesses

The Government of Canada and the Government of Alberta are taking action to support tourism and other businesses and workers affected by the COVID-19 pandemic. Read about the latest measures here:

For information on COVID-19 and health safety:

Additional COVID-19 resources for tourism stakeholders are provided by:

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