This page contains information for our stakeholders and business partners. For traveller and visitor information related to COVID-19, please click here.

To find out how you can support local Edmonton businesses while staying home, check out our latest articles. Let us know what your business has in the works by emailing us.


Travel Alberta: 10-Minute Tourism: Creating Local Destinations Through Placemaking 

Thursday, April 15 from 10:00 – 11:00 a.m.
Many people continue to look for destinations around the corner, rather than around the world. How can we create these destinations? Happy City is an organization that uses the science of wellbeing to create healthier, happier, and more inclusive communities. Happy City’s Mitchell Reardon will share stories of how placemaking has created new and local destinations in cities and towns around the world. You will learn about concepts that informed the Rapid Placemaking Toolkit Happy City developed as part of the Canadian Urban Institute’s Bring Back Main Street initiative, and placemaking how-to’s from an array of projects. Click here to register.

Travel Alberta: One Year Later: How has COVID-19 Re-defined the Experience Economy in Alberta?

Thursday, April 22 from 10:00 – 11:00 a.m.
One year into the pandemic, how are interests and priorities shifting? What does that mean for organizations who offer experiences? What do vaccinations and other measures mean for participation? So much has been learned about consumer behaviours and attitudes in extraordinary circumstances, and while vaccinations and a new season offer optimism and hope, consumer expectations continue to evolve, and organizations need to understand what this means for them. Join Kim Griffin and Mathew Stone from Stone-Olafson, as they share results, facts, and ideas from the most recent wave of Experience Economy research to help inform your decision making over the coming months. Click here to register.

Travel Alberta: How Tourism Businesses Use Content and Social Media to Market

Thursday, April 29 from 10:00 – 11:00 a.m.
Here’s an opportunity to learn how others in the tourism industry market their business or destination using content and social media. Tom Babin, Manager, Brand and Content at Travel Alberta, leads a panel discussion that delves into social media strategy, content creation and measuring success. Panelists include Chelsea Barclay, Marketing and Content Specialist with Eau Claire Distillery; Tam Andersen, owner of Prairie Gardens; and Sabrina Doyle, Content Specialist with Tourism Jasper. Click here to register.

Click on the links below to see past webinars:

Latest News

  • April 6: Alberta is reverting to Step 1 effective immediately as cases of the COVID-19 variants of concern increase across the province. The government will reduce retail capacity to 15%, close libraries and only allow one-on-one training. On April 9 at noon, restaurants, bars and cafes must close indoor dining, but can remain open for outdoor patio dining, takeout and curbside pickup.
  • March 22: Government has announced the extension of the Canada Emergency Business Account (CEBA) to help small businesses to June 30, 2021.
  • Travel Alberta’s Cooperative Investment Program is designed to assist tourism operators, destinations and communities with consumer marketing activities and aid in the development of visitor products and experiences. Applications open April 1, 2021.
  • The federal government is extending the Canada Emergency Wage Subsidy and the Canada Emergency Rent Subsidy until June 30, 2021. The wage subsidy will continue to provide 75% coverage to eligible employers, while the rent subsidy will remain at 65%. The government is also extending the additional 25% lockdown subsidy top-up until the same date for hard-hit businesses restricted by more severe public health guidelines.
  • The Canada United Small Business Relief Fund (CUSBRF) is providing small to medium-sized companies across Canada with grants of up to $5,000 to offset the cost of expenses businesses have incurred due to COVID-19. These costs include the purchase of personal protective equipment, adjustments to office space, and development of web/e-commerce capability.
  • The Government of Alberta has announced the new Enhanced COVID-19 Business Benefit. Businesses that can demonstrate a revenue reduction of 60% or more will be eligible to receive 15% of their monthly revenue, up to a maximum of $10,000. This benefit is intended to provide additional support in cases where federal programs fall short. Businesses are required to report the total amount of provincial and federal support received. This will be available in April 2021.
  • The Government of Alberta announced how and when changes to public health measures will be implemented. A roadmap was developed to help Albertans understand how restrictions will be eased in steps over the coming months. A Path Forward outlines the sectors that will see gradual restriction changes at each step based on hospitalization benchmarks.
  • Updated travel restrictions: starting on February 3, all international passenger, private and charter flights will land at the Vancouver, Toronto, Calgary and Montreal airports. Cargo-only flights will remain exempt. Upon arrival, passengers will be required to take a COVID-19 test and quarantine in a designated hotel for three days at their own expense while they await results. Those with negative test results will be able to then quarantine for the remainder of the mandatory two weeks at home, with increased surveillance, while those with positive tests will be required to quarantine in designated government facilities. Additionally, Canadian airlines are suspending all flights to the Caribbean and Mexico until April 30.
  • Highly Affected Sectors Credit Availability Program (HASCAP): Businesses heavily impacted by COVID-19 can access guaranteed, low-interest loans of $25,000 to $1 million to cover operational cash flow needs. These loans are for small and medium-sized businesses that have seen their revenues decrease by 50% or more as a result of COVID-19. Available until June 30, 2021.
  • Financial support program for Canadians who have missed work due to COVID-19: apply for the Canada Recovery Benefit through your CRA account.

Resources & funding support for businesses

The Government of Canada and the Government of Alberta are taking action to support tourism and other businesses and workers affected by the COVID-19 pandemic. Read about the latest measures here:

For information on COVID-19 and health safety:

Additional COVID-19 resources for tourism stakeholders are provided by:

Contact us

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