Leadership Team

Appointed Interim CEO in April 2020, Maggie previously served as Explore Edmonton’s Vice President of Visitor Economy for seven years where she worked hard to inspire new vision, focus and direction.

Maggie brings to Explore Edmonton over 25 years of experience in the travel sector, having been recognized in the UK for her outstanding contributions to the industry. Her entrepreneurial background includes owning and operating a manufacturing business and a travel franchise, working in the UK market as Managing Director for the Canadian Tourism Commission and on the 2010 Winter Olympic Games in Vancouver, B.C. In 2009, Maggie moved to Alberta and built Tourism Jasper from the ground up – gathering a new team and repositioning Jasper as the most authentic Canadian Rocky Mountain community.

With a background in human resources and training, her real passion is to share her experience and grow the passionate and dedicated Explore Edmonton team.

Biography coming soon!

Arlindo oversees the strategic operations of the Edmonton Convention Centre and Edmonton EXPO Centre, two of Edmonton’s largest and busiest public venues. He leads a team of more than 1,200 staff to deliver exceptional experiences for venue guests and clients—resulting in the Edmonton Convention Centre and Edmonton EXPO Centre being recognized among the top performing venues in North America.

With more than 25 years of experience in venue management and the live events industry, Arlindo’s background also includes positions with the Northlands, Fantasyland Hotel and Alberta Health Services. Arlindo is a past board member of the Alberta Restaurant and Foodservices Association and has previously served as Vice President of the U.S. based National Association of Concessionaires. He currently sits on the Tourism Industry Association of Alberta (TIAA) and Nina Haggarty Centre for the Arts board of directors.

With a passion for developing a culture of service and in helping others succeed, Arlindo strives to make a difference and ensure Edmonton leads the way among major cities in North America.

Paul oversees the planning, development and execution of our marketing initiatives, ensuring brand-aligned messaging is distributed across channels effectively to strengthen awareness, appreciation, and visitation of Edmonton. He is responsible for driving Edmonton’s Tourism Master Plan implementation, and leading and aligning resources to ensure maximum reach and impact to drive major events, meetings & conventions, and venue sales.

With over 20 years of experience in the tourism industry, Paul kicked off his career in the Canadian Rockies. He spent a few years working for Fairmont Hotels’ Rocky Mountain Region, based at Chateau Lake Louise before joining the team at Travel Alberta. He then moved onto Destination Canada, quickly evolving through the ranks, before returning home to the United Kingdom for a few years, where he established the overseas offices of Destination New South Wales across the UK, Germany, and France. Upon his return to Canada, he was appointed Chief Marketing & Distribution Officer with Tourism Victoria where he led a complete brand overhaul. In his current role at Explore Edmonton, Paul’s aim is to create tourism legacies and award-winning marketing campaigns for our destination.

In his spare time, Paul enjoys volunteering. He served on the committee and fundraising team of Vancouver’s Loving Spoonful, a food delivery and support network to those in need. Most recently, he was approached to join the advisory board at Royal Roads University’s tourism program. On a personal level, Paul is a bit of a runner, swimmer, foodie and gardener. His first act as a new Edmontonian is to trade his hockey jersey for the orange-and-blue… when it is once again safe to do so, he looks forward to cheering on the Oilers at Rogers Place!

Ellen is responsible for leading a dynamic team of professionals in the areas of HR, Finance, IT, and Business Systems and Administration. This team, made up of key business enablers and trusted business partners, provides governance, advice and scalable solutions for all Explore Edmonton business units and employees to ensure the best possible business performance and employee experience.

As a trusted advisor and leader, her passion stems from an interest in corporate culture, the key drivers that influence it, and its effects on productivity. Ellen has a passion for coaching and developing leaders at every level and is currently participating in a mentoring program. Her goal is to create the best possible environment for leaders to show up as their best selves.

Prior to joining Explore Edmonton, Ellen worked in several industries including hospitality, telecommunications, public administration and retail, with a passion for people and organizational effectiveness. She has brought to Explore Edmonton over 20 years of combined operational and human resources experience.