2024 Business Plan

The world needs more Edmonton. Visitors and locals alike, need more reasons to explore Edmonton. These principles will drive everything we do in 2024.

Explore Edmonton is positioned to play an integral role in creating a vibrant economic ecosystem for the City of Edmonton and contributing to a high quality of life for our citizens. Our 2024 Business Plan is focused to take on the challenges and opportunities being faced by our partners and businesses that support jobs and economic growth in our city. Our industry has been hit first, hit hard and it will take leadership, collaboration, and creativity to support the people who work within the visitor economy.