2024 Red Bull Soapbox Race

Edmonton has always had a flair for unforgettable events, and the 2024 Red Bull Soapbox Race was a shining example of that.

This iconic event, which has only been held in Canada three times, brought together Edmontonians, Albertans, and Canadians alike for a day of high-energy competition and creative engineering. Leading up to the event, over 50 teams pushed the boundaries of innovation as they designed and built the wildest, most unconventional rides imaginable. On race day, over 30,000 spectators from across Canada gathered to watch the teams speed down Queen Elizabeth Park Road in their unique, motorless creations.

The 2024 Red Bull Soapbox Race not only delivered a day of unforgettable fun but also provided a significant boost to our economy, generating a total economic impact of $7.7 million.

If you’re thinking about hosting a memorable event, reach out to our team to learn how we can help make it a success.