Tanya Zurock and her team at Wild Prairie Soap Company knew early on in the pandemic fight that they had an essential product that could help save lives. After listening health experts implore people to be diligent in their handwashing practices to help protect against the spread of the COVID 19 virus, Tanya and her team couldn’t help but think about the people who may not have access to soap. Since it's the number one way to personally protect yourself, she knew that her company had a role to play and a duty to help where they could. So, they decided that for every online order they receive, they'll donate 1 kg of their natural soap to a community service organization in need. Recipients so far have included Boyle Street Community Services here in Edmonton, Wood's House in Calgary and WIN house.
Of course, the 20-year old natural soap and body care company is also dealing with the pandemic's impact on their business, so they wanted to create a campaign that would both help them continue to engage in a meaningful way with their customers and give back to the community. In return for their customers' support, they donate the soap on their behalf and every order they ship comes with free soap samples and lotion.
To Tanya, having access to soap during a pandemic is as essential as having access to food in a famine, so if they could provide that, why wouldn't they? They are currently at a donation amount of the equivalent of 2400 bars of natural soap (and counting!). Head to their website and help them deliver #AccessibleSoapforAll!