Tanya Zurock and her team at Wild Prairie Soap Company knew early on in the pandemic fight that they had an essential product that could help save lives. After listening health experts implore people to be diligent in their handwashing practices to help protect against the spread of the COVID 19 virus, Tanya and her team couldn’t help but think about the people who may not have access to soap. Since it's the number one way to personally protect yourself, she knew that her company had a role to play and a duty to help where they could. So, they decided that for every online order they receive, they would donate 1 kg of their natural soap to a community service organization in need. Recipients have included Boyle Street Community Services here in Edmonton, Wood's House in Calgary and WIN house. To Tanya, having access to soap during a pandemic is as essential as having access to food in a famine, so if they could provide that, why wouldn't they?
Of course, the 20-year old natural soap and body care company is also dealing with the pandemic's impact on their business, so they wanted to create a campaign that would both help them continue to engage in a with their customers and give back to the community. In return for their customers' support, they donate the soap on their behalf and every order they ship comes with free soap samples and lotion.
As of the end of August, Wild Prairie Soap has donated over 4000 bars of soap. This campaign has now become the ongoing "give-back" cornerstone of their business. The response to the concept has been overwhelmingly positively, and they are happy to be able to continue helping their partners on the front lines who care for those in need.